CHIME FOR CHANGE Announces Strategic Collaboration with Kellogg’s Special K

On the eve of International Women’s Day, CHIME FOR CHANGE announced a strategic collaboration with Kellogg’s Special K on March 7, 2014, during a press event in Paris hosted by campaign co-founder Frida Giannini.

Special K has committed to reaching more than 25 million households across Europe with the message of CHIME FOR CHANGE, with an aim to digitally engage 250,000 of their community members, and to fund projects helping more than 25,000 women.

Kellogg’s Special K becomes the latest Strategic Partner for CHIME FOR CHANGE, joining the Kering Foundation, the Bill and Melinda Gates Foundation, Facebook, Hearst Magazines, Catapult, Twitter and P&G Prestige to support the empowerment of girls and women around the world. The support of these partners, and today’s announcement from Special K, demonstrate an ongoing commitment by CHIME FOR CHANGE to building a coalition of likeminded brands, organizations and individuals who are concerned about Education, Health and Justice for girls and women everywhere.