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CHIME FOR CHANGE co-founders Frida Giannini and Beyoncé Knowles-Carter reunited the evening of June 3 at the Gucci Fifth Avenue flagship store, together with co-host T Magazine Editor-in-Chief Deborah Needleman, to celebrate the one-year anniversary of The Sound of Change Live.
Presented by CHIME FOR CHANGE and headlined by Beyoncé at Twickenham Stadium in London on June 1, 2013, The Sound of Change Live was the first global concert event in history to support girls’ and women’s empowerment. The concert was also the first major CHIME FOR CHANGE fundraising event, and since then the campaign has funded 310 projects in 81 countries through 101 non-profit partners. The two co-founders came together with Gucci President and CEO Patrizio di Marco, James Franco, Blake Lively, Pedro Andrade, CHIME FOR CHANGE Managing Editor Mariane Pearl, and CHIME FOR CHANGE Advisory Board members Alyse Nelson, Caryl Stern and Sharmeen Obaid Chinoy Tuesday night to reflect on the impact of the CHIME FOR CHANGE campaign in its first year and to raise further funds to support projects focused on Education, Health and Justice for girls and women.
At the event, Beyoncé Knowles-Carter committed to donate $500,000 to fund CHIME FOR CHANGE projects for girls and women in the areas of Education, Health and Justice. Read more about her donation here.
As part of the anniversary celebration, and to raise additional support for girls and women around the world, Gucci will donate 10% of sales in its Fifth Avenue Flagship store from June 2 to June 5 to further support Shining Hope for Communities, Millennium Promise in partnership with Embrace Innovations, and Girls for Gender Equity.
During the evening, guests received T’s annual Culture issue which this year features Beyoncé on the cover and will be on newsstands June 15. The night featured three DJs: Ian from I Am A Camera, R3hab, and singer/songwriter Solange Knowles. During R3hab’s set he debuted his exclusive remix of “Pretty Hurts.”
In 2013, prior to its official release, the instrumental version of “Pretty Hurts” became the unofficial anthem of CHIME FOR CHANGE, providing the audio backdrop for campaign films, and Beyoncé’s signature vocal from the song serves as the sound of the “chime” bell as users of the CHIME FOR CHANGE iPhone app “chime in” for the causes that matter to them most. In honor of the one-year anniversary, the exclusive R3hab remix was also made available to the public on the CHIME FOR CHANGE YouTube channel today: http://ichime.in/chimemix
CHIME FOR CHANGE serves to convene, unite and strengthen the voices speaking out for girls and women around the world. Because of funds raised through CHIME FOR CHANGE since it launched in February 2013, tens of thousands of girls and women have received support and tools to empower themselves and their communities, including:
– 988 women attended human rights, peace-building and leadership workshops in Afghanistan
– 14,135 pregnant women in Liberia received prenatal care
– 77 low-income parents in Los Angeles learned how to support their children’s education
– 658 adolescent girls in Nigeria received mentorship, leadership training and life skills
– 297 women in South Sudan received training to become teachers
– 12,915 vaccines to prevent neonatal tetanus have been distributed in Cambodia
Through an innovative partnership with CATAPULT.org, the crowdfunding platform for girls’ and women’s equality, CHIME FOR CHANGE is able to demonstrate impact in a transparent way. CATAPULT.org connects the CHIME FOR CHANGE community to hundreds of projects supporting girls and women around the world, and allows individuals to choose exactly where their donations go and to track the results of their contributions through 90-day and one-year impact reports.
For more information about the projects benefitting from the CHIME FOR CHANGE anniversary fundraising efforts, please visit:
Shining Hope for Communities
Millennium Promise in partnership with Embrace Innovations
Girls for Gender Equity
To watch the CHIME FOR CHANGE one-year anniversary film, visit http://ichime.in/1yrimpact